# Metafields

Metafields can be accessed in 2 ways:

1. In the CRM, navigate to CRM > Products > Metafields
2. In the funnel builder app, edit any funnel, navigate to Settings > Offers (or Upsells) > edit any product

#### Metafield Creation

Metafields can be defined for a specific product, a specific product category, or one or more product tags.  Metafields can be simple text or fully-styled html content.

<figure><img src="https://3790748257-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FT43PzcNjyZtWby9yrGd3%2Fuploads%2FTfIOWzueCMpvcZiz4mx5%2Fimage.png?alt=media&#x26;token=3dd13c09-c114-4c54-8aeb-a16818b169a9" alt="" width="563"><figcaption></figcaption></figure>

Enter the following information to create a metafield

* **Name** - a unique identity to the metafield
* **Apply To** - define the metafield for a product, a product category, or product tags
* **Display Order** - this is relevant only for a storefront.  Enter the display order for this metafield relative to other metafields.  Priority is low to high.
* **Type** - choose single line, multi line, or rich text
* **Value** - enter the value for the chosen Type
* Press <mark style="color:green;">**Create Metafield**</mark> when complete

#### Metafield Usage

Coming soon!