# InsureShip

{% hint style="info" %}
Learn more about InsureShip at [https://www.insureship.com](https://www.insureship.com/)
{% endhint %}

### Before You Begin

* If using CheckoutChamp hosted pages, it is highly recommended to [enable InsureShip on each funnel](https://help.checkoutchamp.com/funnel-builder/creating-and-editing-funnels-pages/funnel-visualizer-and-page-builder/funnel-visualizer/edit-funnel-settings/add-ons/insureship-add-on).  Several steps in this document are automated with that approach.
* InsureShip is billed on your monthly statement at $1.00 per shipment.  It is your decision how much to charge your customers.  The recommended (default) price is $3.00.
* InsureShip is billed for shipments.  You are not billed for orders cancelled prior to shipment.
* InsureShip can be automatically added to rebills.  That is an option on the plugin.
* Claims are filed with InsureShip.  Claims are not filed with CheckoutChamp.

### Step 1 - Add the Plugin

Go to **Admin > Plugins > Shipping Insurance.**  Click the **InsureShip** tile and press the <mark style="color:green;">**+Activate**</mark> button.

<figure><img src="https://3790748257-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FT43PzcNjyZtWby9yrGd3%2Fuploads%2F4vQeggoJPnY0XIzfPX5m%2Fimage.png?alt=media&#x26;token=f82716e6-4cd5-4bbc-8144-f96cd2705c28" alt="" width="247"><figcaption></figcaption></figure>

Press <mark style="color:green;">**Connect**</mark> on the popup.  This automatically registers you with InsureShip.

<figure><img src="https://3790748257-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FT43PzcNjyZtWby9yrGd3%2Fuploads%2FkpLf0x6ouKYszbChRjxK%2Fimage.png?alt=media&#x26;token=84dada42-948d-494f-ac60-d982465eb815" alt="" width="375"><figcaption></figcaption></figure>

### Step 2 - Create the InsureShip Product

{% hint style="info" %}
This step is automated if enabling InsureShip on a CheckoutChamp hosted funnel
{% endhint %}

1. Go to CRM > Products
2. Add a base product for InsureShip
   1. Give the product a name of your choosing
   2. Set Fulfillment House = System Fulfillment
   3. Set Fulfillment Type = No Shipping

### Step 3 - Enable on Campaigns

{% hint style="info" %}
This step is automated if enabling InsureShip on a CheckoutChamp hosted funnel
{% endhint %}

1. Go to CRM > Campaigns > edit the campaign on which to enable InsureShip
2. Go to Offers
   1. Set Base Product = the product from Step 2
   2. Set Gateway Account = any gateway.  It is recommended to use the same gateway as other products in the campaign.
   3. Set Billing Type = One Time
   4. Set Base Price = the price of your choosing ($3.00 is recommended)
   5. Set Shippable = off
   6. Set Visible on Storefront = off
   7. Save the product
3. Go to General Details
   1. Choose **Enable InsureShip**
   2. Choose the campaign product as the InsureShip product
   3. Save
4. Repeat steps 1-3 as needed for other campaigns

### Step 4 - Use InsureShip

{% hint style="info" %}
This step is automated if enabling InsureShip on a CheckoutChamp hosted funnel
{% endhint %}

Pass the campaign product ID from Step 3-3 into the Import Order API when creating a new order.  Shipping insurance will be included on the order and the order sent to InsureShip.

### Step 5 - File a Claim

When a customer encounters a lost, stolen, or damaged shipment, create a new shipment for the customer.  Then file a claim for reimbursement with InsureShip at

<https://www.insureship.com/fileclaim>

### Step 6 - Billing

InsureShip is billed monthly on your CheckoutChamp subscription for each shipment according to the **RatePerTransaction** on the InsureShip plugin.

### VAMP & Revenue Impact

**Reduce Chargebacks. Improve Portfolio Performance. Add New Revenue.**

InsureShip doesn’t just protect packages,  it protects portfolios.\
By turning “Item Not Received” and shipping-related disputes into legitimate, insured claims, InsureShip helps merchants and processors improve Visa’s VAMP score (Visa Acquirer Monitoring Program) while creating a compliant secondary revenue stream.

***

#### **How It Works**

When a customer opts into insurance at checkout, InsureShip processes a **secondary transaction** that is fully **authorized by the Department of Insurance**.  This separate, licensed insurance transaction ensures that insurance fees are **legally distinct from the merchant’s retail sale**, eliminating co‑mingling and protecting processors and acquirers from regulatory exposure.

**Before InsureShip:**\
Delivery issues → Refunds or chargebacks → Rising VAMP ratios → Risk monitoring or reserve holds

**After InsureShip:**\
Delivery issues → Insurance claims (carrier‑paid) → No chargebacks → Better VAMP standing

***

#### **Portfolio-Level Benefits**

✅ **10–30 bps average VAMP improvement** by deflecting INR/damage disputes into insurance claims\
✅ **Secondary DOI‑authorized transaction** ensures total compliance and separation of funds\
✅ **Reduced “Where’s my order?” support volume** by 25–30%\
✅ **Merchant retention boost:** fewer MIDs terminated for ratio thresholds\
✅ **ISO / Processor revenue share:** earn up to 20% of merchant markup profits

***

#### **Illustrative Impact**

| Monthly Orders | Avg. Opt‑In | Added Merchant Profit | VAMP Ratio Improvement |
| -------------- | ----------- | --------------------- | ---------------------- |
| 10,000         | 80%         | $31,600               | –0.10 pp               |
| 50,000         | 84%         | $165,900              | –0.20 pp               |
| 100,000        | 86%         | $339,700              | –0.30 pp               |

**Case Study (Checkout Champ, 30 Days):**\
• 84% buyer opt‑in\
• +2.1% checkout conversion lift\
• $165,900 added merchant profit\
• VAMP ratio improved **1.05% → 0.85%**

**How to Enable?**

To process the insurance as a separate transaction from the retail sale

Go to CRM > Campaigns > edit the campaign > Offers > edit the InsureShip product

Find and enable the **Stand Alone Transaction** option.  Save.

<figure><img src="https://3790748257-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FT43PzcNjyZtWby9yrGd3%2Fuploads%2FJVG7kw6FuY2aCyLgBwMO%2Fimage.png?alt=media&#x26;token=17a4ae31-01f3-4b32-b6fb-6dfb5d186484" alt="" width="563"><figcaption></figcaption></figure>


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