> For the complete documentation index, see [llms.txt](https://help.checkoutchamp.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.checkoutchamp.com/crm/plugins/shipping-insurance/insureship.md).
# InsureShip
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Learn more about InsureShip at [https://www.insureship.com](https://www.insureship.com/)
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### Before You Begin
* If using CheckoutChamp hosted pages, it is highly recommended to [enable InsureShip on each funnel](/funnel-builder/creating-and-editing-funnels-pages/funnel-visualizer-and-page-builder/funnel-visualizer/edit-funnel-settings/add-ons/insureship-add-on.md). Several steps in this document are automated with that approach.
* InsureShip is billed on your monthly statement at $1.00 per shipment. It is your decision how much to charge your customers. The recommended (default) price is $3.00.
* InsureShip is billed for shipments. You are not billed for orders cancelled prior to shipment.
* InsureShip can be automatically added to rebills. That is an option on the plugin.
* Claims are filed with InsureShip. Claims are not filed with CheckoutChamp.
### Step 1 - Add the Plugin
Go to **Admin > Plugins > Shipping Insurance.** Click the **InsureShip** tile and press the **+Activate** button.
Press **Connect** on the popup. This automatically registers you with InsureShip.
### Step 2 - Create the InsureShip Product
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This step is automated if enabling InsureShip on a CheckoutChamp hosted funnel
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1. Go to CRM > Products
2. Add a base product for InsureShip
1. Give the product a name of your choosing
2. Set Fulfillment House = System Fulfillment
3. Set Fulfillment Type = No Shipping
### Step 3 - Enable on Campaigns
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This step is automated if enabling InsureShip on a CheckoutChamp hosted funnel
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1. Go to CRM > Campaigns > edit the campaign on which to enable InsureShip
2. Go to Offers
1. Set Base Product = the product from Step 2
2. Set Gateway Account = any gateway. It is recommended to use the same gateway as other products in the campaign.
3. Set Billing Type = One Time
4. Set Base Price = the price of your choosing ($3.00 is recommended)
5. Set Shippable = off
6. Set Visible on Storefront = off
7. Save the product
3. Go to General Details
1. Choose **Enable InsureShip**
2. Choose the campaign product as the InsureShip product
3. Save
4. Repeat steps 1-3 as needed for other campaigns
### Step 4 - Use InsureShip
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This step is automated if enabling InsureShip on a CheckoutChamp hosted funnel
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Pass the campaign product ID from Step 3-3 into the Import Order API when creating a new order. Shipping insurance will be included on the order and the order sent to InsureShip.
### Step 5 - File a Claim
When a customer encounters a lost, stolen, or damaged shipment, create a new shipment for the customer. Then file a claim for reimbursement with InsureShip at
### Step 6 - Billing
InsureShip is billed monthly on your CheckoutChamp subscription for each shipment according to the **RatePerTransaction** on the InsureShip plugin.
### VAMP & Revenue Impact
**Reduce Chargebacks. Improve Portfolio Performance. Add New Revenue.**
InsureShip doesn’t just protect packages, it protects portfolios.\
By turning “Item Not Received” and shipping-related disputes into legitimate, insured claims, InsureShip helps merchants and processors improve Visa’s VAMP score (Visa Acquirer Monitoring Program) while creating a compliant secondary revenue stream.
***
#### **How It Works**
When a customer opts into insurance at checkout, InsureShip processes a **secondary transaction** that is fully **authorized by the Department of Insurance**. This separate, licensed insurance transaction ensures that insurance fees are **legally distinct from the merchant’s retail sale**, eliminating co‑mingling and protecting processors and acquirers from regulatory exposure.
**Before InsureShip:**\
Delivery issues → Refunds or chargebacks → Rising VAMP ratios → Risk monitoring or reserve holds
**After InsureShip:**\
Delivery issues → Insurance claims (carrier‑paid) → No chargebacks → Better VAMP standing
***
#### **Portfolio-Level Benefits**
✅ **10–30 bps average VAMP improvement** by deflecting INR/damage disputes into insurance claims\
✅ **Secondary DOI‑authorized transaction** ensures total compliance and separation of funds\
✅ **Reduced “Where’s my order?” support volume** by 25–30%\
✅ **Merchant retention boost:** fewer MIDs terminated for ratio thresholds\
✅ **ISO / Processor revenue share:** earn up to 20% of merchant markup profits
***
#### **Illustrative Impact**
| Monthly Orders | Avg. Opt‑In | Added Merchant Profit | VAMP Ratio Improvement |
| -------------- | ----------- | --------------------- | ---------------------- |
| 10,000 | 80% | $31,600 | –0.10 pp |
| 50,000 | 84% | $165,900 | –0.20 pp |
| 100,000 | 86% | $339,700 | –0.30 pp |
**Case Study (Checkout Champ, 30 Days):**\
• 84% buyer opt‑in\
• +2.1% checkout conversion lift\
• $165,900 added merchant profit\
• VAMP ratio improved **1.05% → 0.85%**
**How to Enable?**
To process the insurance as a separate transaction from the retail sale
Go to CRM > Campaigns > edit the campaign > Offers > edit the InsureShip product
Find and enable the **Stand Alone Transaction** option. Save.