Click-to-Cancel

Federal Trade Commission Announces Final “Click-to-Cancel” Rule Making It Easier for Consumers to End Recurring Subscriptions and MembershipsFederal Trade Commission

CheckoutChamp provide tools to comply with all Click-to-Cancel requirements. The guidelines in this document are intended for CheckoutChamp hosted pages. If not using hosted pages then these guidelines must be adapted to your website.

Consent on pages

Use a form checkbox and set it to required for Recurring products. Set the checkbox unchecked by default. Clearly and conspicuously disclose near this checkbox the material terms relating to the subscription. FTC rules require that consumer express consent be obtained on the page. The Recurring checkbox must be selected before checkout.

The wording in this screenshot is simplified for this document. It is your responsibility to provide clear and conspicuous terms to consumers.

Form checkbox required for recurring products

Click-to-Cancel

The rule requires sellers to provide a simple cancellation mechanism for consumers to cancel the subscription, with that mechanism being “at least as easy to use as the mechanism the consumer used to consent” to the subscription. If the consumer signs up for a service online then that consumer must be able to cancel online.

If using CheckoutChamp hosted pages, create a membership funnel with a Login page. Use emailAddress and orderId as the login credentials.

Login page inputs for email and orderId

Draw an arrow from the Login page to a Cancel Membership page. On the arrow select the Login-Cancel action to navigate. Publish the funnel.

Billing Notifications

Set a Prebill autoresponder to send for the campaign. This will alert a consumer to an upcoming billing. The notification can be sent by email or sms.

Include in the autoresponder a link to the Login page with cancellation action on the link. Here is an example of the proper syntax. Replace the domain and page with those of the Login page. Replace email and orderId with those of the consumer.

https://[full_url_to_login_page]?emailAddress=[emailAddress]&orderId=[orderId]&action=CANCEL

Here is an example of the full url:

https://app.mymembershipfunnel.com/login?emailAddress=[e-mail]&orderId=ABC123098D&action=CANCEL

Here is an example of what the link could look like in the autoresponder, with tokens:

<a href="https://app.mymembershipfunnel.com/login?emailAddress=[emailAddress]&orderId=[orderId]&action=CANCEL">Cancel my subscription<\a>