Campaign Types

There are only two variations between the E-Commerce and Phone campaign types. This article will explain difference between the two.

If you are building your funnel within CheckoutChamp, the campaign type does not matter.

You may notice the Lander campaign type. The Lander campaign type is deprecated and no longer supported. It remains available for legacy reasons. This might be removed at any time.


E-Commerce Campaigns

E-Commerce type campaigns have more of a shopping cart style. All products are listed in a catalog view allowing the customer to add as many products to their cart, and then proceeds to the cart to checkout.

You have the option to use the CheckoutChamp funnel builder or you can pass the data directly to the CRM via our API.

Within the E-Commerce campaign types you will find the Affiliates section. This will show all the affiliates assigned to this campaign and will allow you to set commission for each affiliate.

Phone Campaigns

If you would like C/S agents to able to manually enter orders into CheckoutChamp, you will need to have a phone campaign created. If you already have a Lander or E-Commerce campaign created, you can simply duplicate that campaign to create a new Phone campaign. To be able to see the campaign under Customers → Order Entry, check the “List in Order Entry” box under the campaign’s General Details.

The Quality Assurance feature may be more desirable for Phone campaigns. This feature will automatically queue your sales as pre-authorizations until you approve them. They will populate under Customer → Quality Assurance for approval or denial.

You will find a section to add a sales script in that location. Here you can add a main script, any upsell scripts, as well as a rebuttal script. These will always display on the right side of the Order Entry page.

Finally, just as you would assign affiliates for online campaigns, you will be able to assign call centers to the phone campaign that will be selling for you and set commissions for reporting.

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