Creating a Split Variation
A page can be created to perform a split variation. This can be used if you want to point your customers to different upsells.
To build this, modify your existing page by selecting the Settings icon on the page.
In the settings panel, select ‘Create split variation’.
This will give you the option to ‘Choose Split option' You can duplicate the existing page to make simple changes or select a template to create a different page.
After you apply a split variation. You can open the settings for the page to define the Traffic Split Percentage.
First, open the Split settings by clicking the gear icon.
You can then adjust your split settings.
Split Name: Assign a specific page slug for your split. Customers who navigate to this slug will be split amongst the configured pages.
Splits by Percentage support A/B splits.
If you add C and/or D splits, the traffic will be evenly distributed across all split pages.
Splits by Device only support A/B splits. Page A is for desktop and Page B is for mobile.
Checkout Page Name: Apply a unique name to each page to more easily interpret reporting.
Published Page Name: Assign a slug for each page within the split. This allows you to send traffic directly to a page within the split, rather than letting the system distribute based on percentage.
Configuring Routes
Once the split is set up you can begin adding your routes.
When configuring your routing arrows, a window will pop up asking which page of the split that you are intending an applying the route for.
Be sure to route all of the pages within the split.
Declare a Winner Page
Once your split testing is complete you can declare a ‘Winner’ within the page’s settings by removing the losing page. To remove the losing page, simply click the “Remove” button.
You will be shown an alert window to confirm your selection.
Declaring a winner page will retain the winner within the funnel flow and will place a copy of the loser page within the funnel visualizer for you to either remove or make further edits to and repurpose.
Analytics/Reporting
Using the Analytics button within the funnel builder will display separate analytics for each page within the split.
Report filtering on the CRM side is page based. Using unique page names will make the reporting easier to discern.
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