# Order Summary

The Order Summary Report is found under **Reports → Customers → Order Summary**

This report will provide an overall summary of the new sales within the selected date range.

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Use the Date Range and Filter selections to determine what the report will display data for. Click the green Search button once you have made your filter selections.

<details>

<summary>Filter Definitions</summary>

* **Date Range** : Use the defaulted date ranges or specific dates to find the orders.
* **Campaign** : Filter for orders within a specific Campaign, or multiple campaigns.
* **Campaign Category** : Filter for orders within a specific Campaign Category, or multiple Campaign Categories.
* **Product** : Filter for orders where a specific product was purchased.
* **Product Category** : Filters for orders where the products purchased were within a specific Product Category.
* **Campaign Product** : Filter for orders where a specific campaign product was purchased.
* **Coupon Code** : Filter for orders where a specific coupon code was used.
* **Gateway** : Filter for orders that were processed against a specific gateway.
* **Gateway Category** : Filter for orders that were processed against a specific gateway category.
* **Pay Source** : Filter for orders that used a specific Pay Source.
* **Prepaid Cards** : Filter for orders that used a Prepaid card.
* **Funnel** : Filter for orders that came from a specific funnel.
* **Affiliate** : Filter for orders that came from a specific affiliate.
* **Call Center** : Filter for orders that came from a specific Call Center.
* **Base Currency** : Filter for orders that were processed in a specific base currency.
  * On By Currency tab, all currencies are converted to the selected currency in the Totals row. Also, the exchange rate for each currency will be exported.
* **Country** : Filter for orders from customers in a specific country.

</details>

Once a search is submitted, scroll down to view the charts and data tables.

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The charts provide a visual representation for the amount of Partials, Sales, Declines, and Upsells that fit within the filters you’ve selected. You may select to view the chart as a bar graph, line graph, or pie chart.

The data table can be viewed **By Campaign**, **By Product**, **By Campaign Product**, and **By Source**

<details>

<summary>Table Definitions</summary>

**By Campaign** : See a breakdown of the data by campaign. This data can be further expanded by the products within the campaign by clicking on the green triangle next to the campaign name.

**By Product** : See a breakdown of the data by base product.

**By Campaign Product** : See a breakdown of the data by campaign product.

**By Source** : See a breakdown of the data by source (affiliate). This data can be further expanded by the **PublisherId and SubAffiliateId** under an affiliate by clicking on the green triangle next to the Affiliate’s name.

</details>

<figure><img src="https://3790748257-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FT43PzcNjyZtWby9yrGd3%2Fuploads%2F128eo1MsP7gQPlWILg0Z%2Fimage.png?alt=media&#x26;token=d2f8c393-ac3d-4085-b11e-e8c3faf03849" alt=""><figcaption></figcaption></figure>

<figure><img src="https://3790748257-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FT43PzcNjyZtWby9yrGd3%2Fuploads%2Fj9nwYIwvipwBy1RJvn41%2Fimage.png?alt=media&#x26;token=50c090b1-10c2-4ac0-8143-5e942bbeea9c" alt=""><figcaption></figcaption></figure>

<figure><img src="https://3790748257-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FT43PzcNjyZtWby9yrGd3%2Fuploads%2FoyA4rFi66m5TyF1BJsDL%2Fimage.png?alt=media&#x26;token=277b6348-3364-4b2a-89cc-214f42aff637" alt=""><figcaption></figcaption></figure>

<figure><img src="https://3790748257-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FT43PzcNjyZtWby9yrGd3%2Fuploads%2F7Ba5cDv1IRPDlHFkE6S5%2Fimage.png?alt=media&#x26;token=7c4a87eb-400f-4081-ba46-1dc980c6199b" alt=""><figcaption></figcaption></figure>

## Order Summary Table Header Definitions <a href="#ordersummary-ordersummarytableheaderdefinitions" id="ordersummary-ordersummarytableheaderdefinitions"></a>

* **Partials** : Number of Partials
* **Conv. %** : ((Number of Sales)/(Number of Declines + Number of Partials + Number of Sales))\*100
* **Declines** : Number of Declines
* **Decline %** : (Number of Declines)/(Number of Declines + Number of Sales)
* **Sales** : Number of Sales
* **Sales %** : (Number of Sales)/(Number of Sales + Number of Declines)
* **Sales Total** : Total amount of successful sales
* **Upsells** : Number Of Upsells
* **Upsell Attempts** : The amount of upsells that were attempted to be purchases
* **Upsell Approval** : The approval rate for upsell products
* **Upsell Total** : Total amount of successful upsells
* **Refund Amt.** : Total amount of all refunds for sales and upsells
* **Shipping** : Total amount of all shipping and shipping upcharges for successful transactions
* **Sales Tax** : Total amount of sales tax for all successful transactions
* **Surcharge** : Total amount of surcharges that customers have paid
* **Net Rev.** : Total amount of all succesful transactions - Total amount of refunds
* **Avg Ticket** : (Total amount of successful sales) / (# of Sales)

***

#### Enhancements: <a href="#ordersummary-enhancements" id="ordersummary-enhancements"></a>

A new export option has been added to the By Source export to allow to export by utm-campaign. When the CRM has the utm-campaign enabled, you will not be able to export by this field.


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